Morpheature Software Ltd. Website Customer Privacy Notice
This privacy notice tells you what to expect us to do with your personal information on this website.
- Contact details
- What information we collect, use, and why
- Lawful bases and data protection rights
- Where we get personal information from
- How long we keep information
- Who we share information with
- Sharing information outside the UK
- How to complain
Contact details
Email contact@morpheature.com
What information we collect, use, and why
We collect or use the following information to provide services and goods, including delivery:
- Location
Lawful bases and data protection rights
Under UK data protection law, we must have a “lawful basis” for collecting and using your personal information. There is a list of possible lawful bases in the UK GDPR. You can find out more about lawful bases on the ICO’s website.
Which lawful basis we rely on may affect your data protection rights which are set out in brief below. You can find out more about your data protection rights and the exemptions which may apply on the ICO’s website:
- Your right of access - You have the right to ask us for copies of your personal information. You can request other information such as details about where we get personal information from and who we share personal information with. There are some exemptions which means you may not receive all the information you ask for. Read more about the right of access.
- Your right to rectification - You have the right to ask us to correct or delete personal information you think is inaccurate or incomplete. Read more about the right to rectification.
- Your right to erasure - You have the right to ask us to delete your personal information. Read more about the right to erasure.
- Your right to restriction of processing - You have the right to ask us to limit how we can use your personal information. Read more about the right to restriction of processing.
- Your right to object to processing - You have the right to object to the processing of your personal data. Read more about the right to object to processing.
- Your right to data portability - You have the right to ask that we transfer the personal information you gave us to another organisation, or to you. Read more about the right to data portability.
- Your right to withdraw consent – When we use consent as our lawful basis you have the right to withdraw your consent at any time. Read more about the right to withdraw consent.
If you make a request, we must respond to you without undue delay and in any event within one month.
To make a data protection rights request, please contact us using the contact details at the top of this privacy notice.
Our lawful bases for the collection and use of your data
Our lawful bases for collecting or using personal information to provide services and goods are:
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Legitimate interests – we’re collecting or using your information because it benefits you, our organisation or someone else, without causing an undue risk of harm to anyone. All of your data protection rights may apply, except the right to portability. Our legitimate interests are:
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Security: To detect and prevent cyberattacks and ensure the ongoing integrity of our website.
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Performance: To optimize the speed and delivery of our content through our global infrastructure provider, Cloudflare.
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Improvement: To monitor basic usage patterns and troubleshoot technical issues to improve the visitor experience.
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For more information on our use of legitimate interests as a lawful basis you can contact us using the contact details set out above.
Where we get personal information from
- Directly from you
How long we keep information
We only retain personal information for as long as necessary to provide our services and ensure the website’s security. Our specific retention periods are:
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Website Analytics: Technical interaction data (processed via Cloudflare Web Analytics) is retained for a rolling period of 30 days.
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Security & Firewall Logs: Technical metadata (such as IP addresses) used to block malicious bots is retained for up to 7 days, unless flagged for a specific security investigation.
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Account & Administrative Data: If you contact us directly, we retain your communication data for up to 2 years from the date of our last interaction to ensure we can provide consistent support.
Who we share information with
Data processors
Cloudflare, Inc.
This data processor does the following activities for us: They provide website hosting (via Cloudflare Pages), content delivery, and security services. They process technical metadata and network interaction logs (such as IP addresses) to protect our website from cyber threats and ensure fast, reliable delivery of content to visitors.
Others we share personal information with
- Organisations we need to share information with for safeguarding reasons
- Relevant regulatory authorities
Sharing information outside the UK
Where necessary, we will transfer personal information outside of the UK. When doing so, we comply with the UK GDPR, making sure appropriate safeguards are in place.
For further information or to obtain a copy of the appropriate safeguard for any of the transfers below, please contact us using the contact information provided above.
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Organisation name: Cloudflare, Inc.
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Category of recipient: Cloud Infrastructure and Cyber Security Provider
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Country the personal information is sent to: United States and European Union
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How the transfer complies with UK data protection law: The country or sector has been assessed as providing adequate protection to data subjects (also known as Adequacy Regulations or UK data bridge)
Where necessary, our data processors may share personal information outside of the UK. When doing so, they comply with the UK GDPR, making sure appropriate safeguards are in place.
For further information or to obtain a copy of the appropriate safeguard for any of the transfers below, please contact us using the contact information provided above.
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Organisation name: Cloudflare, Inc.
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Category of recipient: Cloud Infrastructure and Cyber Security Provider
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Country the personal information is sent to: United States and European Union
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How the transfer complies with UK data protection law: The country or sector has been assessed as providing adequate protection to data subjects (also known as Adequacy Regulations or UK data bridge)
How to complain
If you have any concerns about our use of your personal data, you can make a complaint to us using the contact details at the top of this privacy notice.
If you remain unhappy with how we’ve used your data after raising a complaint with us, you can also complain to the ICO.
The ICO’s address:
Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF
Helpline number: 0303 123 1113
Website: https://www.ico.org.uk/make-a-complaint